Focus is what’s needed

It amazes me how much in life boils down to focus. I talk to people every day who want a search engine optimization business of their own. When I tell them to check out one of the many SEO reseller offerings out there, they don’t understand at first. Then I give them my take- which is always the same: So much of business success comes down to focus. And at the beginning, it is really hard to maintain. There are things that come up. You get busy. You need to stay on top of your daily to-dos. But somewhere in there you lose focus. It happens.

This is why it is essential to clear all those activities away that detract from your central mission. And the central mission of any small business is selling. This is why I am such a big fan of the SEO reseller strategy. You can put your emphasis on sales – where it really needs to be. When you join an SEO reseller program, they are going to give you everything you really need to get launched. It is a business in a box. And yes, you will pay for that. But believe me – it is worth it. You simply don’t have time to be mucking around coming up with product ideas and implementing them well. The reselling relationship is wonderful for these reasons.

Reselling SEO allows you to be focused on sales and marketing to see if you can really make it and never wonder if you spent too much time on unimportant things. If you don’t sell, you are not likely to be in this business in 6 months. This means that every second counts. Get moving!

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