Being an SEO reseller is easy, believe it or not. Getting established as a reliable reseller is where the challenge lies. When you are getting started, it may be difficult to know exactly which connections will pay off, and which ones will be dead ends. Once you go through that learning process, it should be much easier to find the clients that will offer you long term business relationships your business will thrive on. In retail, over 70% of your business will come from repeat customers. Being an SEO reseller is no different, as you will see the most business when you increase the amount of retention that you have with your client base.
In order to get the best client retention rates, SEO resellers have to understand what it is that your clients are looking for. There are some obvious answers to that question, such as good content and a reliable schedule of delivery, but retaining your customers will mean more than just performing at the level of their expectations. In many cases, SEO resellers can immediately plant the seeds of retention by going beyond those expectations as early and as often as possible. If you know where to get client that will blow your clients away, then you should use it immediately.
For some SEO resellers, that could mean outsourcing content right away so that you have something to present your clients with as early as you can without entering into a larger contract for supply just yet, but for others, it can be one of the perks of working with the right SEO firm. SEO resellers who maintain a good relationship with the right SEO firm will get a business partner they can count on, whether they are looking to gain new customers or searching for a stream of reliable content to perpetuate the client retention that will make or break their business.
With the right SEO firm, SEO resellers will get a resource that they can depend on to make a sale, and to continue to make sales. A good firm means being able to expand your customer base, and it also means being able to keep all of your existing customers satisfied while doing so. SEO resellers should take note: your business will rise and fall based on the product that you are selling, which is why working with the right firm makes a difference.