Search Engine Marketing


Google is the most well known search engine online, and 80 percent people who use Google and other search engines ignore sponsored advertisements. Up to 70 percent of the search engine market share is Google, and the first tweet ever made by this search engine was back in February 26th, 2009. The tweet was written in binary code and stood for “I’m felling lucky.” Today, internet marketing is experiencing some changes because of the growing number of people using mobile devices like smart phones and tablet PCs. Online business owners must recognize the coming changes in order to take advantage of the coming opportunities.

Almost 50 percent of all mobile device owners use their device to purchase products and services online. Furthermore, this same percentage of people using mobile devices to purchase products and services online also research local businesses. Smart phones and tablet PCs are creating new income earning opportunities because people have access to products and services anywhere they have an internet connect. Sales are actually increasing online, regardless of our current slow economy. However, online business owners must implement some form of online marketing, such as web optimization. Gaining exposure and traffic online is achieved by gaining a top organic position in major search engines.

Since online business owners are competing with each other for the best organic position possible, it’s not a surprise that outsourcing is a top priority. Search engine optimization is offered by marketing firms and independent contractors. As a website owner, you should do some research to determine which firms are executing the necessary techniques for acquiring more traffic from major networks. Around 65 percent of people using their smart phone or tablet PC make purchases online on a regular basis. This trend will continue to grow as more people use mobile devices.

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