Businesses that become SEO resellers are more common each day, as reselling SEO aids in increasing revenue, client base, and more. The advantages of being an SEO reseller are numerous, especially if you contract to be a private label SEO reseller. But let’s start at the beginning. SEO stands for search engine optimization, and it essentially means that the SEO company or SEO reseller will take the raw content of your company’s website and rework it to revolve around keywords that will bring you up to the top of targeted search results. SEO resellers are really just brokers who facilitate the connection between a client and an SEO company, and all the pertinent information for the sale travels through them.
When you choose to resell SEO services, there are a number of options with which you are presented. Firstly, you must research all of the SEO company options, as there are too many to list. Then, you must choose whether you’d like to do so under a private label or a public label. A private label SEO, also known as a white label SEO, gives the SEO resellers permission to pass the SEO work off as their own; they do not have to attribute it to the SEO company or even tell their customers that the work is outsourced. There is also quite a few alternatives when it comes to choosing an SEO reseller program. This part depends largely on the SEO company with which you are planning to contract, as each company offers slightly different packages. As a general rule, most SEO reseller programs include the basic search engine optimization services and link management, but there are other services that can be offered through reseller programs as well. These include social media management, pay per click management, email marketing, and local listing optimization, to name a few. Keep in mind that SEO resellers, as the brokers, are responsible for taking care of any customer dissatisfaction, so make sure that the SEO company produces quality work!