The Basics of Search Engine Rankings And The 75 percent Of Users That Only Read The First Page Of Results

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Did you know that most web users are just like you when it comes to the use of searches, and that close to two out of every five web users do not go past the first page of their search results? This is why search engine rankings determine your fate on the internet, and why search engine optimization, or SEO, is so important. Internet marketing depends on the SEO tools at your disposal and determine your search engine rankings. Of course, Google is the most used search engine, and so Google rankings are the most studied and most important search engine rankings, but the same principles apply to most of the other search engines that are popular with users on the web.

The internet is a part of everything we do these days, especially shopping. In fact, over 88 percent of US internet users ages 14 and up browsed or researched products online in 2012, and roughly 40 percent of those followed up on social media, getting the information they need before making a purchase. ??

The internet makes reaching potential customers so much easier than traditional methods of marketing, and you can easily take advantage of this. Inbound leads, such as search engine optimization, cost 61 percent less than outbound leads, such as cold calling, and are far more effective. Leads are generated through SEO have a 14.6 percent close rate, while outbound leads average a 1.7 percent close rate. Not only does Seo make marketing cheaper, but you also get more bang for your buck. As you may know, you should focus on what you are good at, and put resources where they are best used. Once you get going with SEO, and see some initial successes, you will probably decide to put a greater focus on it.

You are not going to beat out giant corporations in general categories online, which is why you need to niche your business down to something more specific. That way, you serve a specific clientele and can compete on your own turf. So, once you have developed your business niche, you can optimize your website so that when people search for your services, you appear at the top of the search engine rankings. Appearing at the top of the search engine rankings for relevant searches will be your number one goal. Once you achieve that goal, you will be the go to business for that search.

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