Did you know that google receives about seventy percent of all the internet searches in the world? When it comes to promoting your website, being able to come up higher in google rankings is more important than ever. Most companies make use of search engine optimization services, or SEO. SEO involves making sure that websites carry the relevant content that internet searchers will be looking for, so that their websites appear on the first page of Google searches. Research shows that most people never look past the first list of search results. There are several steps you can take to increase your company search engine ranking, and here is three of them to start you off.
One, does your website display relevant information for consumers? An estimated eighty percent of web traffic is generated just by the information you have on your site, so it is important that your copy is clean, understandable, and highlighting the products or services you offer. In the past, it was popular for sites to display jumbles of keywords in order to lure internet searchers in. Search engines, however, have become better at picking up at this tactic, and amusers are not amused by it. The first page your potential client sees is the page that draws them in, and you want that page to be as professional as the rest of your company is.
Two, update your site consistently with blogs and articles about your product or news relating to it. Consumers like to see content that is fresh and relevant, and keeping such content on your site will not only increase your search engine rank, but it will also appeal to information hungry internet searchers.
Three, consider looking up tips on SEO blogs. There are many SEO companies online, and more than a few have corresponding informative SEO blogs. The SEO blogs are a way, like I mentioned above, to draw people in by displaying how they are knowledgeable. You can use these SEO blogs tips to your own advantage, though, and incorporate their tips of the trade into the way you run your own site.
Fourth, SEO blogs might get you interested in investing in SEO services. The advantage of hiring an SEO company is that they will do all this for you, provide you feedback on how successful their campaign is going, and also help you market your site and target your consumers better.