Because they tend to find what they are looking for one the first page of search results, three quarters of people who use search engines never scroll beyond it. On top of that, 42 percent of users say that they click on the tip ranking organic result. In order to capitalize on that trend, many businesses will try to develop and execute a strong search engine optimization plan that helps them improve their search engine ranking. By boosting search engine ranking, businesses are able to increase their visibility and, in turn, attract new customers. As a result, taking steps towards bolstering search engine rankings is a necessary step for businesses who might be struggling to set themselves apart and expand.
Since inbound leads, like SEO, cost 61 percent less than outbound leads like cold calling, developing a strong internet marketing campaign that features a SEO plan can be quite beneficial. Between 70 percent and 80 percent of search engine users choose organic results and pay no attention to sponsored results. So in order to increase the traffic on their website, many businesses will want to make sure that they have high search engine rankings. By achieving search engine rankings, businesses will be better able to get seen by potential customers and, hopefully, increase sales.
While many companies prefer to do all of the work needed to boost search engine rankings in house, and are fortunate enough to have the employees and resources needed to do so, others will find that working with talented SEO resellers is the best option. Because they are comprised of talented and experienced employees, resellers will be able to produce the content needed to improve search engine rankings efficiently. As a result, they are a great resource for any business looking to bolster its web presence and gain new customers.
Although improving search engine rankings can be very beneficial, it is not the only strategy that businesses will want to use to build a complete web presence. By 2014, desktop computer internet usage will be overtaken by mobile internet usage that is performed on smartphones and tablets. In order to adjust to that shift, businesses will have to make sure that their web content is optimized for mobile use. Combining mobile optimization with improved search engine rankings and possibly a well developed social media presence might be the best way for a business to build a larger, more loyal, customer base.