When Google released its first tweet in 2009, “I’m feeling lucky,” translated into binary code, most users had very little of an idea about how lucky Google was about to become. In the last few years, Google’s popularity has skyrocketed as it has begun to affect many new areas of users’ lives. In fact, it is difficult to think back to Google’s humble beginnings as nothing more than a search engine. Despite the many additional functions Google has taken on in recent years, its status as the world’s number one search engine has not faltered.
With more than 90 percent of adult internet users performing a minimum of one search per day, search engines remain essential to our day to day functioning. The majority of consumers utilize search engines to begin product research before making a purchase rather than directly visiting company websites or appealing to social media. The level of importance to which search engines have risen is perhaps one of the most underestimated realizations in modern society.
Though the average user may not consider the impact of search engines on consumership and commerce, the fact of their influence has not escaped internet marketing specialists. Since most search engine users confine their click throughs to the first page of a Google search, high Google rankings have become highly prized in the business community. Hence, the success of the search engine optimization industry. Search engine optimization, more widely referred to as SEO, involves the implementation of online marketing strategies designed to boost a site’s search engine ranking.
Search engines determine search engine rankings by crawling indexed internet content for words relevant to search terms and compiling the information they find with statistics about popularity. Google uses its PageRank algorithm to crunch all the information it finds and generate a list of relevant websites. For example, if a user enters the search term sliced bread, Google searches its indexed locations for instances of the words sliced bread and notes the places where those words link to other domains. Synthesizing information about the places it found the words with information about to which pages the words linked, it determines which pages are likely to be most relevant to the sliced bread search term.
SEO primarily involves the creation of blogs, articles, keywords, and other types of content, all linking back to a certain domain. More content generation statistically leads to higher search engine ranking. For example, companies with blogs have 434 percent more indexed pages, translating to a significantly higher number of leads than companies without blogs. SEO has attained a high level of importance in today’s business climate, with more than half of business to business marketers placing SEO as the number one source of lead generation.
Within the SEO industry, new developments and techniques are consistently being implemented to boost rankings in search engines. SEO blogs have become a source of information for those interested in increasing their online visibility as have SEO news sources and Seo reporting sites. Already, SEO has reached staggering levels of popularity, and an argument could be made that SEO is the new face of advertising as it allows businesses to target demographics with incredible accuracy.
Though Google may not have known it when it launched in 1998, it was about to revolutionize the way businesses advertise and interact with consumers. Search engines have become the new marketplace, and SEO has changed the way companies sell themselves.