Were you aware that in 2012 nearly ninety percent of internet users within the United States over fourteen used the internet to view and research their purchases? Of that ninety percent around forty percent utilized social media to contact a business to get more information on their products before making a purchase. With that being the case, it shouldn’t be terribly surprising how important internet marketing is in today’s virtual bazaar.
Google has been a hugely important tool in internet marketing for some time now. That one company receives somewhere between sixty five and seventy percent of all web search market share. Online marketing, some might say, owes its importance to this one big tech giant. Subsequently, it just makes sense that Google rankings are so important to consumers and businesses alike.
Consider that nearly eighty percent of internet users utilizing search engines don’t pay any attention to the sponsored results. This placement is bought, the result of that company paying for their site to appear in that position. What the consumers choose, and what businesses want very badly, are high ranking, organic search results. Manipulating the “PageRank” algorithm, named for a cofounder of Google by the name of Larry Page, can be tricky for those unfamiliar with its quirks. For this reason, outsourcing internet marketing to a quality SEO firm can be a big help.
A firm specializing in search engine optimization can generate high quality, custom content to bring an increase in web traffic to any site. These companies utilize research, keywords, and intelligent web design along with a constant flow of quality content to improve not only traffic but also to help increase search engine ranking. Many of these same companies are also fluent in the use of social media as a marketing tool.
Consider the fact that Google uses social media for its own marketing. In February of 2009, Google tweeted, “I’m feeling lucky.” in binary. Just like the King of Silicon Valley, businesses looking to increase their web traffic should use SEO and attractive, buzz generating social media to get their name out there.