Are you aware that as of 2012, over 70 million users shop via a mobile device such as a cellphone or tablet computer? It is true! Also, sixty five percent of mobile web users depend on their smartphones and tablets to find local businesses at which they can make a purchase, and an estimated 60 percent of all people have researched a service or product on Google.
Any Search Engine Optimization professional will tell you that the internet has become a really important marketing platform for companies. Search and email continue to be the two biggest internet activities for people on Google. Therefore, the successful internet marketer and search engine optimization expert primarily focuses on email and Google search, with Google search engine rankings being the most important measurement of success in online marketing.
Speaking of Google, did you know that the lawns of the Google company headquarters lawns mowed by goats that have been rented from a grazing company? As well, the first ever Google tweet on Feb 26th, 2009 is binary code meaning “I’m feeling lucky.” Google is such a unique and revolutionary company, which may be why most Google users ignore paid ads. About 75 percent of people searching on Google do not click past the first page of search results. Thus is important information when one considers search engine rankings.
Many small business owners have neither the time nor resources available to create a good Search Engine Optimization strategy to effectively increase search engine rankings. Greater than three quarters of small business owners head up the marketing projects, including Search Engine Optimization, for their companies, and most of them do not really know how effectively maximize the online presence of their own companies. Thus, you should consider outsourcing email marketing and Google Search Engine Optimization to a search engine optimization firm that will help you achieve higher search engine rankings.
If you know that your online marketing strategy is not as good as it could or should be, outsourcing Google Search Engine Optimization to an experienced internet marketing professional who can increase your search engine rankings is probably the best way to go.
More than 40 percent of B2C marketers say that Search Engine Optimization greatly impacts lead generation capabilities. Leads generated via Search Engine Optimization have a 14.6 percent close rate. On the flip side, outbound leads average a 1.7 percent close rate. That is a major difference, and it can really affect search engine rankings. Internet search, especially on Google, brings in over $22 for every dollar spent on it. Think of the expense of outsourcing as and investment in the future of your company and your immediate search engine rankings.
Online sales currently make up 7 percent of all retail sales. That number will grow to 9 percent in 2016. For your company to reach its highest potential in Google rankings and online sales, you find a terrific Search Engine Optimization firm to partner with, one who can have a positive effect on your search engine rankings.