SEO is not easy. People want to tell you it is, but it is not. Google has been watching the SEO community for years and knows all the tips and tricks. You need to know them too, and know what to avoid.
There are great ways to do search engine optimization, and there are some really bad ways to do it. Watch the videos on my site. Read the blogs. Be sure that you don’t fall into a trap of black hat stuff that will hurt your rankings in Google.