There are many important considerations a potential reseller should be evaluating. Reselling someone else’s product can be tricky. You are essentially building a partnership with another organization. To be sure your reselling partnership will be a success, there needs to be tight alignment between the two organizations. This comes from common goals, clear understanding of roles and responsibilities and open communication. As you approach an SEO outsourcing organization, be sure to ask many questions and understand their full approach. They should have great search engine optimization rankings themselves, which demonstrates that they use their own SEO on their own site.